Rees Morrison, Esq., is an expert consultant to general counsel on management issues. Visit his website, ReesMorrison.com, write Rees@ReesMorrison(dot)com, or call him at 973.568.9110.
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    A record 829 law departments in the Fifth Release of GC Metrics’ benchmark survey – and you can get it

    The Fifth Release of the GC Metrics global benchmark survey will go this week to 829 participating law departments. That is a record increase of 24 from last year. There are now 27 industries detailed, with the addition of special analyses for airlines, automotive suppliers, medical devices, national labs, semiconductors, certain manufacturers, and others. Thirty-four countries are represented among the group, with the United States (510 departments), France (112), and Canada (53) leading the way.

    You can still get the Release if you submit your company’s data online between now and February 15th when the 2012 survey – asking for 2011 data – will open. Here is the survey link and all you need do is answer the six data questions:

    • the number of your lawyers, paralegals, and other staff as of Dec. 31, 2010;
    • your internal and external legal spend during fiscal 2010; and
    • your company’s revenue during fiscal 2010.

    There is no cost to take the survey or get the 65-page Fifth Release report with its 25 key benchmarks.


    Legal Suite, a leading matter management system abroad, coming to the United States

    Yesterday I received a press release from Legal Suite. It was notable for its level of disclosure so I offer two extracts from it.

    “Legal Suite has already helped numerous clients in North America, across a number of industry sectors: Direct Energy, AstraZeneca, IATA, TransUnion, Aldo, National Bank of Canada, Industrial Alliance, to name but a few.” It is commendable for a vendor to refer to several specific law departments that use its product and services.

    “Legal Suite helps 400 international references, more than 600 projects and 18,000 global users. The group announced 7.8 million dollars of revenues, with a 17% growth for 2011.” Again, it is commendable that the vendor, which is privately held, provides such transparency. If the sentence means that 400 law departments use its offering, that puts the company in the top ranks of matter management software by size of installed base.

    Legal Suite will participate in LegalTech New York at booth 1712. For more information about the company, visit its website. www.legal-suite.com


    More concepts that all managers in legal departments should feel comfortable with (Part 5 of a series)

    As I dig deeper into concepts, processes and tools of law departments, I fear spreading my net too widely. What makes the list and why leaves me unsure, yet it seems worthwhile to make the effort and think about the criteria. Perhaps to pin down management concepts central to general counsel presents a quixotic task, since they seem to multiply and complicate as I think about them.

    That said, here are 21 more that seem to me important enough to deserve mention: Alignment, Behavioral economics, Creativity (innovation), Databases, Document retention, Dual reports, End-to-end review, Information economics, Kaizen, Management, Matrix, Neuroscience,,Opportunity cost, Option, Pro bono, Psychology, Reward, Statistics, Surveys, Team (collaboration), and Technology (See my post of Jan. 23, 2012: Part 4 and cites the previous posts.).


    The bedrock of what every law department does

    Having never defined “law department,” a term that astute readers may have noted makes the occasional cameo appearance on this blog, I thought about what attributes a corporate function absolutely needs to have to qualify as a law department. Three of them, I propose.

    Fundamental to all law departments are a trio of activities. Law departments provide legal advice to enable business and reduce legal risks. To do so, they muster talent and provide infrastructure for them such as offices, equipment, and hardware. And, they all hire outside counsel or vendors for some tasks. A law department carries out lots of “processes,” but a process is more micro, a recognizable unit of related activities in support of one of those constitutive activities.

    These fundamentals, broad in scope, varied in expression, but ubiquitous in functions thought of as law departments, define the minimum requisite attributes.


    Taxing your brain on management taxonomies

    Some of those who think and write about law departments create taxonomies to classify what they study. A taxonomy creates superordinate categories that are similar on a number of different underlying dimensions. “Structure of legal departments,” for instance, allows a taxonomy that could include centralized, decentralized, hybrid, global, multi-level, etc. Or, “Staff” embraces lawyers, paralegals, executive assistants, clerks, administrators, clerks, contractors, interns, and more. The Association of corporate counsel categorized law departments along a number of dimensions (see my post of June 5, 2011: “traditional” vs “proactive” firms.). Maturity models also try to create taxonomic description (See my post of Aug. 10, 2011: model proposed for outside counsel management.).

    Good taxonomies clarify; poorly done, they retard progress. As critiqued in the Acad. Mgt. Rev., Jan. 2012 at 83, some taxonomies have limited usefulness. They might create too few categories, notably just two, which ends up with sweeping alternatives that are too broad to allow precise understanding and powerful prediction. If someone sorted all software used by in-house legal teams into “productivity” or “information flow,” that taxonomy would run afoul of this weakness.

    Second, some categories are either/or, dichotomous, when that is really not a clean distinction. For example, “progressive law firm” versus “conventional law firm” grossly characterizes and lumps a huge array of firms.

    Third, if the taxonomy creates additional dimensions such as a 2 x 2 system let alone a 2 x 2 x 2 system, it is difficult to meaningfully label and find conceptual examples for each cell. The famous BCG taxonomy of portfolio companies had only four exemplars (cash cows, stars, etc.). If each taxonomic category needs its own name, this poses problems. Think of alternative fee arrangements along the three dimensions of quality enhancing, cost reducing, and transactional ease – very hard to label each of the eight permutations!

    Next, the article says that even with a well developed taxonomic structure you are still left with a nominal measurement system. "Measurement scales are ordered in terms of refinement, from lowest to highest, as (1) categorical, to (2) rank orders, to (3) equal intervals, to (4) ratio scales. Taxonomic systems are expressed in nominal terms, necessarily implying that all people, things or activities within the category are equal in the characteristics that define the type. For legal departments, that would be quite reductionist.

    Finally, even if you pick an ideal type for a category, the other things you assess there probably have a normal distribution around it. As a simple example, if one type of department in a taxonomy were “large,” inevitably other departments in that category would have some attorneys more or some attorneys less.


    General counsel may fancy a client satisfaction survey, but will they carry it out?

    Corp. Counsel, Dec. 2011 at 76, reports on a survey of 107 senior in-house lawyers that was conducted late last year. Many of the respondents complained that clients perceive the legal department to be reactive at best and a roadblock to be avoided at worst. To overcome the negative perceptions, the respondents plan to meet more with heads of business units. “And 27 percent said they would conduct regular surveys of the businesses to find out their level of satisfaction with the legal department.”

    Dream on. I do not think that anything like one-quarter of U.S. law departments survey their clients each year regarding opinions they hold of the department. A few years back I published a book on client satisfaction for law department managers and didn’t estimate the frequency anywhere near that. It is easy to say you will do something; in the morning, resolve flags.

    Having done one metapost on client satisfaction back in 2008, here is an update (See my post of Jan. 21, 2009: three ways to measure client satisfaction; March 25, 2009: assessing penetration of client areas; July 29, 2009: organizational capital and satisfaction of clients as an element; Sept. 24, 2010: comparisons to benchmark surveys; Aug. 6, 2010: Cronbach’s alpha to test questions; Oct. 3, 2010: free, online software to conduct surveys; March 18, 2011: client satisfaction may rise with seniority of clients and distort company-wide impressions; April 5, 2011: quota system for in-house lawyers to obtain client satisfaction e-feedback forms; March 27, 2011: badgering clients for matter reviews; and Nov. 4, 2011: a quantification of RHIP.).


    Odd data about the size of Apple’s seemingly small law department in 2007

    An interview in Corp. Counsel, Dec. 2011 at 17, with the former general counsel of Apple describes how challenged the law department was when the company launched the iPhone in 2007. Dan Cooperman was then in charge of the “100-lawyer department.” During its fiscal year 2007, Apple’s revenue was about $25 billion, which means this high-tech, cutting edge and iconic company had only four lawyers for every billion dollars of revenue!

    That ratio is quite low for a technology company, especially one of Apple’s aggressiveness and clout. The General Counsel Metrics benchmark survey found on 2010 data that 67 Technology companies had a median of more than twice as many lawyers as Apple for every billion in revenue. Something seems to be off about the quoted size of Apple’s core lawyers.

    Unfortunately, very little is on this blog about Apple’s legal team (See my post of May 15, 2009 #2: no performance evaluations; Sept. 30, 2010: Apple’s chief patent counsel lauded; and Jan. 17, 2012: Chipsters member from Apple.). Accordingly, it is possible that whoever wrote the article in Corp. Counsel mis-quoted the number of in-house lawyers, or perhaps that is the corporate group and there are business lawyers not accounted for. Or, perhaps Apple is very leanly staffed and relies heavily on outside counsel.


    Combinatorial math, and its application to task, structure and law firm arrangements

    The more ideas and possible mixes and matches a manager has available to choose from, the more permutations there are. Obvious, yes, but do you know the mathematics of that increasing complexity?

    Think about a process that has 10 tasks that could be done in any order. The number of different ways to arrange those tasks can be computed easily: 10 times 9 times 8 times … The result is 3,628,800 different arrangements.

    Or, as another example, assume that a general counsel can choose among six basic structural options for the department. If each choice could be implemented independently of the others, that creates 6 times 5 times 4 times 3 times 2 configurations. This is called 6 factorial and mathematicians write it as 6!: 720 Some people refer to it is permutations – all the ways a set of independent things can be rearranged.

    One more illustration. If you have a dozen law firms on your panel of preferred firms, and all of them could work as a massive virtual firm on some huge case or matter, what are the possible arrangements of them for tasks? The answer is 12 factorial (12!) and Excel tells you instantly, with the function “=fact(12)” that the possibilities are ample: 479,001,600. Combinatorial functions actually grow faster than exponential functions above some relatively modest number.


    A Q-sort methodology to evaluate outside counsel guidelines quantitatively

    Academic researchers sometimes use a methodology referred to as a Q-sort to translate complex qualitative observations into quantitative metrics. An article in Acad. Mgt. Rev., Dec. 2011 at 1209, explains research that applied the technique. It occurred to me that the same approach could help us understand outside counsel guidelines issued by law departments in a different way that we now do.

    Basically, reviewers would analyze a set of guidelines and give a number, say from 1-9, to describe each of many aspects. “Toughness on budgets” might be one aspect as might “detail of permitted disbursements.” Typically the reviewers consider a set of statements or options and rank-order them, either in groups or on an individual basis (See my post of Oct. 20, 2009 #3: example of Q-sorting operation.). When several raters have completed the process, which may also require a forced distribution of numbers and thereby pressures reviewers to make frequent comparisons, you have converted complicated text to pliable numbers. The metrics that result from a multiple-rater assessment using the same standards and distribution can be analyzed statistically.

    A group of outside counsel guidelines Q-sorted today would yield useful insights. To do so with a similar set of guidelines from five years ago would harvest even more insights on the changes in emphasis and style over time.


    Better to base benchmarks on Return on Assets than on share-based figures

    At various times I have written about benchmark metrics based on the market capitalization of a company, earnings per share, total shareholder return, or return on equity. An article in Acad. Mgt. Rev., Dec. 2011 at 1126, faults such stock-market based metrics when you look at the effectiveness of corporate executives and boards: “In general, accounting measures such as ROA are considered to reflect the influence of internal management better than market-based measures, which are more subject to exogenous economic factors.” Return on Assets (ROA) is calculated as net income over total assets, and researchers use adjusted or unadjusted ROA figures (See my post of April 24, 2009 #5: various benchmark denominators.).

    The criticism makes sense to me and applies to general counsel benchmark metrics. Many things influence a stock’s price other than what management, including the general counsel, somewhat control by way of key corporate decisions. Accordingly, look at measures for benchmark denominators that focus on the internal allocations of people and resources, such as assets leveraged to generate income.


    Spinning off from an estimate of what clients pay big law firms for litigation

    Burford Group, a lawsuit finance outfit, analyzed figures gathered by American Lawyer magazine. Those figures appeared in Bloomberg BusinessWeek, Jan. 10, 2012 at 42: “the 200 largest U.S. law firms bill about $33 billion annually related to litigation.” I will work with that number here as I have ventured into this thicket before (See my post of June 15, 2008: testing the claim that U.S. big corporations spent one-third of shareholder profits on litigation; and Dec. 1, 2009: flawed claim of $60 billion spent by big companies to prepare documents in litigation.).

    To start, what was the total revenue of the AmLaw 200? I found the top 100 earned $64.8 billion while the next 200 earned $17.4 billion. Therefore, of their combined $82.2 billion, 40 percent was related to litigation. Elsewhere on this blog I have cited estimates that 60 percent of the fees paid by law departments goes for litigation (See my post of Oct. 24, 2007: cascade of 60% for components of legal spending; April 11, 2009: matter management company reported about 37% paid for litigation; and July 7, 2009: using earlier data to reach the same conclusion.). That estimate may be too high; from here on, absent better data, I may use 40-50 percent, since I doubt that smaller U.S. law firms account for as much litigation spend from companies with internal legal departments

    My second spin on the Burford figure took into account the percentage of in-house lawyers who are dedicated to litigation. A recent survey found that percentage to be 15 and I have reported similar, but slightly lower, figures (See my post of Aug. 27, 2005: about one litigation lawyer per ten inside lawyers; Nov. 22, 2007: practice-area metrics for litigators; March 27, 2009: breakdown of in-house lawyers by practice area; April 11, 2009: distribution of specialty lawyers; July 21, 2009: one-third at the Hartford seems high; and Dec. 3, 2010: ALM survey suggests about 13%.). If 12 percent is a plausible estimate for in-house litigators, then they certainly manage dramatically more in outside fees than their colleagues manage.

    General counsel may fancy a client satisfaction survey, but will they carry it out?

    Odd data about the size of Apple’s seemingly small law department in 2007

    Combinatorial math, and its application to task, structure and law firm arrangements

    A Q-sort methodology to evaluate outside counsel guidelines quantitatively

    Better to base benchmarks on Return on Assets than on share-based figures

    Spinning off from an estimate of what clients pay big law firms for litigation

    Partners rates increase more than associates’, based on data that compares firm size

    Among six key talent management practices, we never hear about retention

    Clear data on the rising rates of law firms as they grow larger

    Management concepts that are important to those who lead in law departments (Part 4 of a series)

     
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